The engine behind precise, personalised outreach.
We build clean, compliant databases that give you a single source of truth—fuelled by segmentation, enrichment, and CRM integration—to power precise, personalised outreach.
You can’t manage what you can’t measure. A well-structured database creates a single source of truth for all customer data, enables truly data-driven decisions, supports personalisation at scale, ensures accurate reporting, and maintains compliance with data regulations.
We establish robust contact data management systems, track all customer engagement history, create meaningful segments for targeted outreach, integrate your database with sales tools, and implement regular data cleansing and enrichment processes to keep information current and actionable.
Sustainable growth doesn’t happen by chance — it’s built through rhythm, consistency, and a structured approach. The RAC Model is a practical, results-driven framework that helps businesses move from inconsistent growth to a predictable customer acquisition rhythm.
Built on three core pillars:
1. Rhythmic – Establish strong foundations through clear personas, a targeted database, and the right systems.
2. Acquisition – Generate demand with effective messaging, lead generation, and a managed pipeline.
3. Customers – Convert leads into long-term relationships through sales, nurturing, and referrals.
“Our database was fragmented across multiple systems with no integration between marketing and sales. Xsell helped us consolidate everything into a single, well-organised CRM with proper segmentation. The impact was immediate—we discovered numerous opportunities that had fallen through the cracks and were able to revive several dormant accounts that quickly converted to new business.”
We take immense pride in partnering with a diverse and prestigious portfolio of client, from innovative startups to Fortune 500 companies. Below is just a small showcase of a broad spectrum of businesses around the world that trust us to enhance their marketing and sales strategies.
Belfast
Unit 2 Quay Gate, 19 Station Street,
BT39DA
