The proof that builds trust.
We turn satisfied customers into powerful advocates—using case studies, testimonials, and reference programmes to shorten sales cycles and boost credibility.
Nothing sells your business better than happy customers. A strong reference program provides powerful social proof, reduces sales cycle length, increases win rates, strengthens your market position, and supports new customer acquisition at lower cost.
We develop compelling case studies that showcase real results, collect authentic testimonials that build trust, manage reference programs that make it easy for prospects to speak with satisfied customers, create success stories that resonate with prospects, and develop advocacy programs that turn customers into active promoters.
Sustainable growth doesn’t happen by chance — it’s built through rhythm, consistency, and a structured approach. The RAC Model is a practical, results-driven framework that helps businesses move from inconsistent growth to a predictable customer acquisition rhythm.
Built on three core pillars:
1. Rhythmic – Establish strong foundations through clear personas, a targeted database, and the right systems.
2. Acquisition – Generate demand with effective messaging, lead generation, and a managed pipeline.
3. Customers – Convert leads into long-term relationships through sales, nurturing, and referrals.
“The reference programme Xsell helped us build has become one of our most valuable sales assets. They helped us identify ideal candidates for case studies, conducted professional interviews, and created compelling content that showcases the real business impact of our solutions. Having these success stories readily available has significantly improved our credibility with prospects and shortened our sales cycle. Prospects who review our case studies or speak with reference customers convert at nearly twice the rate of those who don’t.”
We take immense pride in partnering with a diverse and prestigious portfolio of client, from innovative startups to Fortune 500 companies. Below is just a small showcase of a broad spectrum of businesses around the world that trust us to enhance their marketing and sales strategies.
Belfast
Unit 2 Quay Gate, 19 Station Street,
BT39DA
