Why do you need to embrace social selling? … Meet Dave, Dave has been in the selling game for quite a while. Dave has always been a high performing salesperson, he knew how to hit his number. Let me show you what Dave knew.

His target annual was £360k, his average deal size was £30k so he needed to win 12 deals every year…. He also knew he had a 1 in 4 win rate so he needed 48 really well-qualified opportunities to hit his number. To create an opportunity, he knew he needed to have 5 client meetings…

To get 1 meeting he needed to have 20 conversations.
To get 20 conversations he needs to make 1000 calls.
So Dave pretty much knew if he made the calls he would hit his number.

Then Dave’s world changed, not suddenly but over time. Now Dave still hits the phones but he’s started selling using SOCIAL to sell SMARTER and that’s because of this.

90% of C-suite executives say they never respond to cold calls or email blasts.
91% of the time cold calling doesn’t work

Dave has fully embraced social selling.

98% of sales reps with 5000+ LinkedIn connections achieve quota.
89% of customers begin their buying process with a search engine.
75% of customers say they use social media as part of the buying process.
73% of salespeople using social media outperformed their sales peers.

Dave’s smart, be like Dave, embrace social selling…. like your competition has!

Edel

Stat Sources – Harvard Business Review, Sales Benchmark Index, Fleishman-Hillard, IBM, Social Media and Sales Quota Survey